Operation idea: Integrity(the foundation of business) Practicability（the foundation of position） Creativity（study, innovate） Transcendence (progress, develop)
Entrepreneur experience: Reality   Idea  Action
Wealth conception: Everybody hand-in-hand  Wealth share
Survival law: Be a good man  Handle affairs  Be integrity
Ringing alarm: Product quality connects with social responsibilities
Culture perspectives: Improve myself in constant learning, be a person that can shoulder ideals, undertake ambitions, take love as the principle, devote with zeal and live out values for the whole life.